Mother Daughter Owned
Confidence You Can Wear
Whether you're experiencing thinning hair, hair loss, or simply want an easier hair solution, we're here to help. Since 1997, mother-daughter team Rochelle and Danielle have created their own collection of premium synthetic wigs and toppers that are lightweight, comfortable, natural-looking, and easy to care for. Our clients love them so much that many own 2 to 20 wigs, enjoying the freedom of effortless wash-and-wear hair every day.
45,000+
You're not alone. Join 45,000+ women in our private Facebook community sharing wig tips, honest advice, before-and-afters, product reviews, and encouragement you won't find anywhere else.
Where Are You on Your Hair Journey?
Most women come to us at a turning point. Whatever brought you here, we'll help you move forward with confidence.
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Thinning Hair
"I stopped going out. I stopped wearing makeup. I stopped feeling pretty."
Get your confidence back with low-density wigs and toppers that look natural, feel lightweight, and blend beautifully with the hair you still have.
Shop for thinning hair -
Chemo & Cancer Treatment
"I just want to look like myself during treatment."
Our soft, lightweight wigs help you feel like yourself throughout treatment.
Shop wigs for chemo & cancer -
Alopecia & Hair Loss
"I've stopped waiting for my hair to come back."
Alopecia can feel isolating, but you don't have to navigate it alone. Find beautiful, lightweight wigs, trusted resources, and expert guidance designed to help you feel confident, comfortable, and like yourself again.
Shop wigs for alopecia & hair loss -
Two minutes to great hair
"I got tired of planning my day around my hair."
Experience the freedom of effortless hair. Enjoy lightweight, natural-looking wigs and toppers that hold their style. No salon visits, no daily styling, and no bad hair days.
Shop styles for convenience
What Makes Godiva's Secret Wigs Different
Lightweight & Comfortable
Comfort matters when you're wearing a wig every day. Many women are surprised by how lightweight our wigs feel. Our open-wefted caps allow airflow to your scalp, helping keep you cooler and more comfortable. The result is a natural-feeling fit that many women happily wear all day, every day.
Wash, Wear & Go
Forget hours of styling. Our premium synthetic fibers are designed to hold their style, even after washing. Simply wash, shake, let dry, and wear. No curling irons, no rollers, and no salon appointments required.
Natural-Looking by Design
Some women want low-density styles that blend seamlessly with their own hair, while others prefer more volume. Our collection includes a variety of densities, all designed to look natural, move beautifully, and feel like you. Combined with modern grays, rooted shades, and dimensional highlights, every detail is designed to create a realistic, flattering look you'll love.
Created by Women Who Wear Wigs
As wig wearers ourselves, we know what matters most: natural-looking hair, comfortable caps, and colors women actually want. Instead of offering thousands of styles, we've spent nearly 30 years creating the best version of each style we offer, based on real-world experience and customer feedback.
Trusted by Women Worldwide
- 45,000+Women in our private community
- 650+Free educational videos
- 25+Years helping women find their hair
- WorldwideShipped to 40+ countries
A Mother. A Daughter. A Purpose.
A Family Business Built on Passion
Rochelle fell in love with wigs in the 1970s and loved the confidence, freedom, and self-expression they brought to her life. In 1997, she turned that passion into Godiva's Secret Wigs, with Danielle by her side at just 13 years old. Today, mother and daughter continue to work together, helping women around the world discover the confidence, beauty, and freedom that great hair can bring.
Shop by category
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Bestsellers
Discover the styles women love most and buy repeatedly.
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Short
Beautiful length without the styling time or maintenance.
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Medium
Versatile lengths from chin to shoulder.
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Long
Below-shoulder options for fuller coverage.
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Toppers
Clip-in confidence to add volume, hide roots, and cover thinning hair.
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Low-Density
Beautiful styles designed with less hair and lighter density.
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Lace Front
Soft, natural hairlines that look like your own.
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Sale
Find your next favorite style at a special price.
Real Clients Share to Encourage You
Each woman came to us for a different reason. By sharing their experiences, they hope to inspire you to take the first step toward finding your confidence, freedom, and joy.
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Susan B. Wearing “Heather L.F.” in Toasted ToffeeThinning Hair I love Heather. She has the most comfortable cap of any of all my Godiva wigs. I thought she would feel like too much hair, but I was surprised at the perfect (for me) density. The lace front is soft and not itchy. I usually trim or add bangs to my wigs, but Heather's lace front and beautiful hairline made me try her without bangs. I'm glad I did, because I love the swoop of hair at the front. I get so many compliments when I wear her!
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Korianne K Wearing “Taylor Top w/Roots” in Creamy ToffeeThinning Hair I won't go into why my hair is "barely there", but it got to the point where I could not leave the house without a baseball cap and would only go to church if I has a church hat to match my outfit. I was more than sad and my husband watched me with serious concern. My sister helped me pick my Taylor Top when they came back in stock and I love it! I get a compliment wherever I go. It actually looks very much like my style, except for the bangs, but they work for me! My confidence is back and I am back in front of my clients and helping to educate women on some very important things again! Thank you!
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Susan Y Wearing “Cristi” in Moonlight R.Convenience & Style I recently purchased Cristi in Moonlight R. I took her on vacation with me and got so many compliments. She is great for travel. Also, on airlines, it won't cause friction with the seat fabric. 2 minutes and you are out the door! She is a sassy, fun wig. Give her a try. I think you will love her!
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Cheryl A Wearing “Taylor Large” in Frosted TaupeAlopecia & Hair Loss This is Taylor Large (long wig) in the color Frosted Taupe. I purchased her using the generous birthday discount. With the help of one of the many instructional videos by Godiva’s Secret Wigs, I was able to easily trim the bangs, making her just right for me. Frosted Taupe is such a lovely color...It’s kind of in between the light brown and grey/mix of the two, and they say it works well for women who might not want a true shade of grey just yet. I love the length and style of Taylor Large and will enjoy having ‘long hair’ again!!
More Than Wigs. Expert Guidance.
We've created over 550 educational videos to answer your wig questions and build your confidence. From choosing the right wig and size to trimming, altering, securing, washing, and styling, you'll find expert guidance every step of the way.
A 45,000-woman room you'd actually want to walk into
Join more than 45,000 women in our private Facebook community, where members share before & after photos, ask questions, celebrate new hair, and support one another through everyday wig life, whether it's because of thinning hair, medical challenges, convenience, travel, fun, or anything else. Our members are warm, classy, just the right amount of sassy, and know our wigs better than anyone.
"The best wig advice comes from women who wear them every day."
See how our wigs look on women just like you, learn from their experiences, and discover the confidence that comes from finding your people.
New to wigs? Start here.
We've helped thousands of women buy their first wig with confidence. These five resources are designed to set you up for success, guiding you from choosing a style to understanding fit, color, cap construction, and even trying wigs on virtually before making your decision. Because confidence starts with understanding your options.
"First-time wig wearers are our specialty."
If you're navigating chemo or alopecia
If you're facing chemotherapy or living with alopecia, choosing a wig isn't just about your hair. It's about feeling like yourself during a difficult season. For nearly 30 years, we've helped women prepare for treatment by selecting a wig they'll feel confident wearing, choosing comfortable options for sensitive scalps, and planning for the changes that come with hair loss. From eyebrows and sleep caps to wig security and turbans, we've learned that it's often the smallest details that make the biggest difference. Whether you're preparing for treatment, living with alopecia, or supporting someone you love, we're here with the products, education, and guidance to help you feel informed, prepared, and like yourself again.
Buy with confidence
Built for the way you actually shop
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Shipping details
Free U.S. shipping over $99
Enjoy free U.S. shipping on orders over $99. We also ship worldwide to more than 40 countries, with shipping rates calculated at checkout.
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Return policy
Easy returns
Shop with confidence. Return your wig within 20 days for free store credit, or choose a refund with a $10 processing fee.
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Try the room
Virtual Wig Try-On Room
Upload your photo and virtually try on hundreds of wigs in seconds. Compare styles, colors, and lengths before making your decision.
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Order swatch
Order Color Swatches
Not sure which shade is right? Order color swatches to see and compare colors in person before purchasing your wigs or toppers.